Called the Apple Watch NikeLab, the new device is limited edition and designed to be “the ultimate style companion” for those who love to run.
The limited edition, neutral-toned Apple Watch NikeLab maintains the beloved features of its predecessor: deep integration with the Nike+ Run Club app, exclusive Siri commands, GPS, a two-times-brighter display and water resistance to 50 meters*, all made possible by a powerful dual-core processor and watchOS 3.
Apple Watch NikeLab will be available starting on April 27 from Nike.com, at NikeLab locations, and at the Apple Tokyo pop-up store at the Isetan department store. It will not be sold in Apple Stores or from the Apple website, a first for an Apple Watch.
The Apple Watch NikeLab will likely be priced at $369 for the 38mm model and $399 for the 42mm model, the same price as the rest of the Apple Watch Nike+ lineup.
Apple and Nike first teamed up in September of 2016 for the Nike+ Apple Watch that launched alongside Apple’s own set of Series 2 Apple Watch devices. Apple offers two Apple Watch Nike+ models in Silver and Space Gray aluminum along with standalone Apple Watch Nike+ bands.
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