The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, we’ll take a deep dive into a case study from the Annual Fund files. Learn from the annual fund at University of Chicago Booth School of Business. Hear how Chicago Booth used a survey to understand alumni satisfaction and connection to their alma mater. We’ll discuss how satisfaction and connection influence financial giving. We’ll cover research design, findings, and how to make decisions based on data.