Link: The Journal of Higher Education Web Professionals – MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isn?t the Same as for a University

When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience …

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